In the post-pandemic era, the anti-aging beauty market is a red ocean. The CLARINS’ brand faces competition from industry unicorn products and is also being pursued by niche domestic brands. Based on this, we helped the brand owners gain insights into the anti-aging users' skincare needs based on emotions, functions, and scenarios, and reorganized the core selling points of CLARINS’  EF. 

We collaborated with the brand spokesperson, Dilraba, to launch a creative video. From four aspects—brand creation, influencer endorsement, feeds, and SEO—we constructed a multi-touch strategy for product offense and defense, achieving breakthroughs in traffic and optimal cost solutions.