LOEWE'S CRAFTED COLLECTION: A PREVIEW OF NATURE‘S ORGANIC ESSENCE 2025
On December 11th and 12th, ATOMOS and LOEWE Perfumes embarked on a new exploration of nature and artistry, tracing a path from scent to texture, and unveiled a new chapter for LOEWE Perfumes at Building 7, 890 Hengshan Road in Shanghai. ATOMOS transformed the venue into a Scent Lab, where the composition of fragrances was made visually perceptible. This was complemented by the art of hand-blown glass, interpreting LOEWE's consistent dedication to craftsmanship. On-site hands-on interactions further fused art with manual skill, allowing guests to create unique bubble-textured art paintings.
