CLARINS EXTRA-FIRMING CREAM LAUNCH SOCIAL CAMPAIGN 2025
ATOMOS led the launch campaign for Clarins’ 9th-generation Extra-Firming Cream, co-creating three creative short films with global ambassador Dilraba. Using a symbolic spring prop, the videos brought the cream’s firming and rebound benefits to life through a playful and immersive visual experience.
Focusing on the key anti-aging concern of facial sagging, the campaign positioned the product with the promise of “更优·更紧·更多” — visibly lifting and firming the skin. A targeted KFS strategy connected influencer seeding, branded content, private domain engagement, and UGC, building a closed-loop ecosystem that drove both buzz and conversion.
