IKEA STOCKHOLM SOCIAL CAMPAIGN 2025
ATOMOS supported the launch of new additions to IKEA’s iconic STOCKHOLM collection, celebrated for its timeless design and everyday value. The campaign employed a dual-pronged strategy by spotlighting hero products to elevate the entire series and leveraging relatable personas to connect with a broader audience. It successfully brought to life the essence of “Refined Living, Lasting Comfort,” planting the seed for long-term emotional connection and brand affinity.
