POLA B.A EYE ZONE SOCIAL CAMPAIGN 2023
ATOMOS partnered with POLA for the 2023 Women’s Day launch of the new BA Eye Cream, employing WeChat Moments ads for precise audience targeting and a large-scale Xiaohongshu surprise box campaign that ignited widespread online engagement and UGC.
Leading skincare experts provided in-depth insights into the product’s advanced technology, while extensive media coverage cemented its reputation as a “surgery-level” eye cream. Surpassing KPI expectations by 321.9%, the campaign drove exceptional brand impact, consumer engagement, and viral success.
