To celebrate the launch of L’Occitane en Provence’s Cherry Blossom & Strawberry Collection, ATOMOS leveraged iconic landmarks in Shanghai and Chengdu to produce two XR creative videos, blending reality and virtual elements.

Inspired by sakura, strawberries, and the collaboration product, the campaign transcends the boundaries of the physical and digital worlds, creating a visually stunning experience.

By leveraging IP power and redefining the sakura aesthetic, the campaign amplifies the citywide “pink wave”, engaging a broader young audience and driving brand excitement.