Guerlain New Blue Blind Testing Event

The Guerlain Art Salon × Blue New Fragrance Blind Testing event quietly commenced on July 2 at the Alila Hotel Shanghai. Curated by ATOMOS, the event employed an ingredient-driven narrative that infused every moment, transforming each fragrance note into something palpable and poetic—to be felt, read, and remembered. A select circle of KOE convened for the occasion, immersing themselves in a blind testing experience filled with delightful surprises and evocative finishes, embarking together on a profound olfactory journey that resonated far beyond the senses.